Friday, November 19, 2010

HEAL LA teams up with Surf Story Project to HEAL the Bay!

HEAL LA brings artists and the community together for
a great cause!

Surf Story Project” is an amazing collection of art and stories from some of surf culture's most influential artists, writers, and photographers along with 88 of the world's most inspirational and creative surfers. Surf Story was conceived, collected, and edited by Southern California surfer, artist and entrepreneur Robb Havassy, who was able to capture for the first time the unique depth and creative culture within the surfing community.

While browsing amongst an exciting collection of artwork created by talented LA-based artists, such as Andy Moses and Jim Evans, guests will have the opportunity to purchase various masterworks, the “Surf Story” book, listen to live music and participate in the Silent Auction. All proceeds will benefit “Heal the Bay” which is a leading U.S. environmental non-profit organization based in Santa Monica, California dedicated to protecting Southern California coastal waters and watersheds.

Heal LA is a new philanthropic campaign set to launch in early 2011. The campaign will activate local businesses and people to work together to create change. The company is a marketing and design firm dedicated to helping charities meet their fundraising goals while helping to educate and empower people within LA to give back to their communities.

At “Surf Story Project” all donors will be able to pick and choose a specific project of choice created by Heal the Bay, learn more about the charity, track the project, get updates and find out how they can get involved.

Guests are invited to attend the event for a suggested donation of $10pp at arrival. For more information on Heal LA and future projects, visit:

Sunday, August 30, 2009

Magnificent Celebration for Magnificent Desolation!

It was an "out of this world" celebration for members of The Echelon Club who honored Astronaut Buzz Aldrin, one of the first men to set foot on the moon, at the 40th Anniversary Dinner of the Apollo 11 Moon Landing.

The memorable affair was held at Los Angeles' prestigious Regency Club Penthouse Ballroom and was hosted by Baroness Kimberly Moore, founder of LA's highest society club, Echelon. A gathering of The Echelon Club members honored Mr. Aldrin's legendary achievement and celebrated his New York Times best selling book, Magnificent Desolation: Long Journey Home from the Moon. Mr. Aldrin was supported by his lovely wife Lois Aldrin, Barbara Davis, widow of billionaire Marvin Davis; Nikki Haskell, creator of “StarCaps” celebrity diet system; along with many other top industry leaders presented at the event. All guests received a signed copy of Magnificent Desolation courtesy of Borders Book store.

It was a starry night for guest overlooking the penthouse rooftop as they sipped Lunar Martinis provided by Grey Goose Vodka, moon dusted with real silver flakes. In keeping up with the moon theme, Luna Vineyards provided a fabulous tasting from their outstanding collection of wine selected by visionary wine maker Mike Moone.

WASHINGTON - JULY 20:  Apollo 11 Astronaut Buz...Image by Getty Images via Daylife

The Echelon Club presented a 10 minute movie of the Apollo 11 Moon Landing and had the tremendous honor to listen as Buzz Aldrin shared his remarkable story. Baroness Moore says, "Buzz Aldrin is an inspiration to us all! The Apollo 11 Moon Landing was a monumental achievement which brought Americans together and gave us the belief that we as humans can accomplish the impossible." The festivities concluded with a roar of laughter as the audience was surprised with the debut music video for the new song, "Rocket Experience" featuring Astronaut Buzz Aldrin rapping with legendary music artist, Snoop Dogg!

The Echelon Club is a private membership-based lifestyle organization attracting some of the world's most luxurious brands, influential leaders in business, technology, philanthropy as well as politicians, royalty, celebrities and iconic figures. Members are invited to an array of private gatherings for worthy causes.

The Echelon Club was sponsored by Haute Living, Billionaire 500, Shamballa Jewels, Grey Goose Vodka and Luna Vineyards

For more information on The Echelon Club visit:

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Cream Rises to the Top!

A great talent or a great artist cannot go unnoticed for long, just as cream poured in coffee or tea eventually rises to the top!

Even in a bad economy people are still lining up to purchase the work of British Artist Roni Stretch! The recession has not only highlighted Stretch's talents as a master painter, but has caused him to create a "waiting list" for buyers and collectors world-wide who seem to be coming back for more!

Stretch says, "Purchasing "high quality art" is a great investment as market values are most likely to increase with time! I feel very fortunate to be as busy as ever in this current climate as I've been able to maintain my work through consistency the last 10-12 years. Perhaps this is the reason for such interest in my art".

Artist Roni Stretch was born in St.Helens, Merseyside, England in 1964 and attended the St.Helens College of Art and Design from 1982 until 1984. He currently lives and works in Los Angeles, Ca since the 1990's, including group shows at the Los Angeles County Museum of Art and at the Geffen Contemporary Museum. His Work has been shown in solo exhibitions in New York, Santa Fe, New Mexico, Sun Valley Idaho and Milan, Italy.

Stretch has pioneered the Dichromatic Process, exploring photo-realistic under paintings that emerge ghost like from a void of color. His Dichromatic oil paintings are meticulously created by executing a layer process where by two different colors are alternately applied and built up over many weeks. The subjects play against a sharply lined border intended to ground each painting in the physical and force a visual meditation. The image is not so much painted over as optically embedded within the multiple layers of alternating colors. Stretch’s work is a lesson in contradictions: photo-realism and altered states, smooth and rough texture all ultimately leading to an emotional experience.

Donald Kuspit, a New York-based art critic and author of numerous books, including the controversial "The End of Art" says, "My first response to Roni Stretch's paintings was how extraordinarily exquisite and how original. I know of nothing quite like them, the history of modern, let alone the traditional art-an ingenious, convincing the integration of color field painting, minimalist structure, and photo-realist portraiture." Kuspit also remarks, "Stretch's paintings are subtle, eloquent masterpieces carrying forward the tradition of pure painting while acknowledging the inevitability of human presence and vision."

Stretch's works are held in numerous pubic collections in the U.S. and Europe and over 200 paintings are in private collections worldwide. Following an inclusion in Kuspit's monumental California New Old Masters art Gallery C, the Pasadena Museum of California Art selected Stretch's Shannon to complete their peerless permanent collection of California art. In 2005 he was included in the annual Fresh auction at the Museum of Contemporary Art Los Angeles, Stretch's painting realized the highest dollar amount in over 300 up-coming and established artists that year. He has recently been in the Museum of California Design's permanent collection and has also served as the Official Artist for The People's Choice Awards and The American Music Award. Philanthropically, Stretch has raised thousands of dollars for the Venice Family Clinic, Aids Research Alliance, The Magic Foundation, The Susan G. Koman Breast Cancer Foundation, and The Make a Wish Foundation to name a few.

For more information please visit:

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Thursday, July 30, 2009

The Echelon Club Celebrates “Look to the Stars” with Astronaut Buzz Aldrin

Apollo 11 astronaut Buzz Aldrin, ScD '63 (Cour...Image via Wikipedia

On August 15th 2009, The Echelon Club is gathering its members to commemorate legendary achievements of member and Astronaut Buzz Aldrin on the 40th anniversary of the Apollo 11 Moon Landing.

This extraordinary and glamorous affair will take place at the luxurious penthouse ballroom of The Regency Club to be hosted by Baroness Kimberly Moore, founder of the prestigious Echelon Club and Legendary Astronaut Buzz Aldrin with the suggested attire of Black Tie with a 50's twist. The musical ambiance will be created by the phenomenal recording Artist, Red Broad with a surprise musical interlude by a surprised celebrity guest!

Guests will be invited to sip "Grey Goose" Lunar Martinis, taste a selection of assorted fine wines provided by "Luna Vineyards" whilst perusing the collection of never-before seen works
of legendary photographer Frank Worth and have the opportunity to step into the era itself with luxurious antique jewels and our 50's backdrop with set photographers on hand to capture your style.

The event will offer its members and guests the opportunity to be part of history with the Live Unveiling of honorary work by a renowned artist, recognizing the lifetime achievements of Astronaut Buzz Aldrin. Signed copies of Aldrin's New York Times Best Seller, "MAGNIFICENT DESOLATION: The Long Journey Home from the Moon" Will be available for purchase at the event provided by Borders Book Stores.

The Echelon Club is a private membership-based lifestyle organization located in Los Angeles. The club is comprised of influential figures from around the world who are interested in making a difference and creating a better future in the world today. For more information on The Echelon Club please visit:

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Saturday, June 20, 2009

The Echelon Club Celebrates the launching of "Whole Child LA " at the Black & White Masquerade Ball

Celebrities and Royal figures joined forces to celebrate a spectacular evening at The Echelon Club’s annual “Black & White Masquerade Ball” supporting the launch of “Whole Child LA”, a non-profit organization dedicated to providing treatment for children who suffer from chronic pain and a variety of disabling symptoms.

It was a night of pure decadence, chic guests circulated in visions of black and white at the boutique event held in Santa Monica. Infact “The Buffalo Club” had never seen such glamour... and all in aid of the WCLA launch. The Beautiful B&W paintings of renowned artist Matt Heller and photography of Thomas Barbey were on show for the captivated audience. Guests were spoiled by the number of luxurious items available for auction. The event featured a lavish 5-course dinner along with outstanding musical performances by this years “Hollywood Music Awards” winner “Vanya Green”. The evening was hosted by Baroness Kimberly Moore along with Lonnie Zeltzer MD and Jim Moret (Inside Edition) to raise funds and awareness for the new “WCLA” clinic to open this summer.

WCLA was founded by Dr. Lonnie Zeltzer, a professor of pediatrics at UCLA’s David Geffen School of Medicine and director of the pediatric pain program at Mattel Childrens’ Hospital at UCLA. Her long-range vision for “WCLA” is to improve the overall quality of care for children, reduce the lifetime healthcare cost burden for this population and ultimately transform health policy to ensure that an integrative mind-body approach to healthcare is available to all children.

The “WCLA” programs mission is to raise $200,000 by the summer of 2009 in order to replace its current pediatric pain program at the Hospital on the verge of closing down due to insufficient government funds.

The Echelon Club was founded by Baroness Kimberly Moore, known for organizing the most spectacular events in Los Angeles and New York. Ms. Moore has received several honors and was recently awarded an order of “Royal Crown” at the Black & White Ball by the IRC for outstanding achievement in philanthropy followed by a medal provided by Americorp for her volunteer work in the communities. Moore gave special thanks to her members of The Echelon Club for supporting such important causes like “WCLA” that benefit children in need.

The Black & White Ball was sponsored by Vibe Public Relations Worldwide, Howcast and Billonaire 500 Magazine.